Case Studies
FOUR BRANDS.
Four Architectures.
01 / 04
TEANY TEA
Category Creation · CPG · Beverage
The Opportunity
There was no product that merged the ritual of tea with the comfort of hot cocoa — no one had claimed this space. The family beverage aisle was crowded but flat. The white space was wide open.
The Architecture
Identified and validated the category gap. Built the brand from naming to shelf: product concept, flavor architecture, organic formula development, packaging system, manufacturer selection, and retail pitch strategy. Orchestrated every touchpoint from idea to nationwide distribution.
Invented. Built. Launched Nationwide — In Under 12 Months.
02 / 04
HIGHLIGHT LA
Licensing Platform · Fashion · Lifestyle
The Opportunity
The licensed fashion space was fragmented and underserved. No brand had built a scalable, multi-label licensing platform with a national retail footprint. The moment was there — but no one had moved on it.
The Architecture
Built a cross-category licensing and retail expansion engine from zero. Developed brand collaboration frameworks across CPG, fashion and entertainment. Structured licensing partnerships with global IP. Engineered product systems designed for margin, velocity and multi-retailer rollout across Target, Nordstrom, Costco, Walmart, and more.
Built. Scaled. Sold — Within 3 Years.
03 / 04
MAUI & SONS
Brand Expansion · Lifestyle · Retail
The Opportunity
An iconic surf brand with decades of equity — but a product and retail presence that hadn't kept pace. The brand had the name recognition. It needed a new architecture to turn nostalgia into a scalable modern business.
The Architecture
Reignited the brand's cultural relevance for modern retail. Designed a cross-category SKU platform spanning apparel, accessories, beauty and lifestyle. Rebuilt the retail identity and in-store visual language system. Led national expansion into Walmart — extending the brand from surf heritage to lifestyle authority at scale.
From Heritage Brand to Scalable Lifestyle Platform.
04 / 04
AIRHEADS
Licensing Evolution · CPG · Brand Extension
The Opportunity
A beloved candy brand with massive cultural recognition — but licensing assets stuck in their original category. The IP had more range than the business was using. It needed a platform to extend it without losing what made it iconic.
The Architecture
Repositioned Airheads for modern licensing relevance across categories. Developed the cross-category asset system — art, characters, tone, and visual language translated for apparel, accessories, and lifestyle. Delivered retail-ready licensing architecture and modern creative direction to support brand partners at every tier.
From Candy Classic to Lifestyle Licensing Platform.